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Newsletter | Vol.
7 No. 2 July 2002 |
| NV5000
New Product Presentation Ceremonies held
throughout Japan. Hopes high for quality. |
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The
NV5000, Mori Seiki's newest vertical machining
center, was developed to deliver the highest
quality, performance, and productivity
ever reached, with the goal of raising
customer profits.
New product introductions were held at the
Iga Plant and other technical centers throughout
Japan on March 15th and 16th. |
The
Iga Plant Showroom where the new product
presentation took place. |
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The No.
40 taper compact vertical machining center class has
faced tough competition in recent years. To meet this
challenge, Mori Seiki has introduced the NV5000 as
the definitive answer in vertical machining centers.
The presentation ceremonies were held amid high expectations
in the industry.
The presentations were held throughout the country simultaneously,
using individual models - an unheard-of method until
now, demonstrating our dedication and effort in this
machine. Also, as a fitting tribute for a new age, the
presentations themselves were completely unlike conventional
trade fairs and product presentations.
Upon entering the Iga Plant, the first sight bestowed
upon the visitor was seven NV5000 machines. Each machine
was running, hard at work, on a different demonstration.
Each demonstration reflected our customers' needs: aircraft
parts, automobile parts, electrical appliance parts,
dies & molds, aluminum high-speed cutting and steel
heavy cutting (taking advantage of the material's characteristics).
We also demonstrated "four-axis machining" to
demonstrate process integration using our unique Φ 300
mm (Φ 11.8 in.) double-index rotary table. To give
visitors a better understanding of the machines, panels
were displayed that compared the machining productivity
statistics. This provided the visitor with more information
than they could get just by looking at the specifications.
The reason we displayed seven models working on seven
different types of parts was to demonstrate this machines
high performance and versatility. We are confident that
we successfully presented these aspects, showing the
NV5000 to be a powerful and flexible all-purpose workhorse
with excellent speed and precision specifications.
To further demonstrate the machine's capabilities, the
seven machines were connected together using the CAPS-NET
machine networking software and were subjected to real-time
operation control. |
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| A
visitor listening intently to an explanation. |
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| A
machine was displayed with the cover open for
all to see. |
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| The
number of contracts signed is proof positive
of the NV's popularity. |
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| Seven
NV5000 machines were displayed to demonstrate
different types of machining. |
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| The
DVD presentation. |
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| Commemoration
tools package. |
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Besides
the machine performance, visitors were also interested
in the quality of the finished workpieces. For this
purpose, we had 3-D measuring instruments as well as
instruments for measuring roundness, surface roughness,
and other aspects of the precision of the workpieces.
The instruments showed the visitors results of the
precision that the NV5000 is capable of delivering.
The DVD presentation was particularly successful.
We showed short clips in the new seminar room and in
on the exhibition floor to familiarize visitors with
features of the NV5000. Visitors watched the fast-paced
digital presentation with interest.
We have developed new plans in our sales department to
support our customers. Working together with leasing
companies and tool-makers, we put together six limited-time
benefit packages* to commemorate the birth
of the NV5000, and they have all been very well received
by customers who took advantage of them and their special
prices.
The NV5000 presentations thus allowed visitors to get
a direct look at the machine's superiority from a variety
of angles. Above all, we wanted to communicate the advantages
that the NV5000 can deliver to customers who use it's
potential in their production environments - which is,
of course, the question all our customers want to know
the answer to most of all. And more than anything else,
the answer is "high productivity," the most
prominent feature of the NV5000. In this sense, the format
used for the NV5000 product presentations targeted and
reached the customers' needs.
Machine + Software + Application. These three elements
put together equal productivity and the Mori Seiki solution
- profits for the customer. We here at Mori Seiki will
continue to develop products that will increase the customer's
profit. |
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France and the US held
their NV5000 new product introductions before Japan.
France went first, on March
1st, with three NV5000 machines on display performing
demonstration. Visitors were most interested in seeing
the machine's cutting and chip disposal performance,
which, once demonstrated, made way for finer questions
of rigidity and precision.
The presentations in the US were also conducted with
three types of dynamic demonstrations: high-speed cutting,
heavy cutting, and die & mold machining. The users
were definitely convinced of this machine's capabilities
after the demonstrations.
The NV5000 delivers an extremely high investment-performance
ratio due to its high productivity as well as higher
earnings in the long-term, when compared to other machines,
and not just in terms of price. The overseas presentations
were effective since they succeeded in communicating
this important point. |
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| Despite
the stiff competition in the vertical machining center
market, technical centers all over the country have
been reporting many signed NV5000 contracts. We have
asked a few of those customers for their impressions
of the NV5000. |
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| Besides the machine's
performance, the User Support Package* (with
the Trouble-Free Maintenance Lease) was a
big factor in our decision to buy this machine,
specifically due to the low rates and rapid
delivery. |
| "Machining
parts for food-processing machines |
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| I was astounded by the
amount of floor space the machine saves despite
its specifications. The table is easy to
work with and chips are kept out of the way,
so the machine is very user-oriented. |
| "Machining parts
for construction equipment |
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| First, what I liked best
was the machining speed. The demonstration
at the product introduction was what decided
it for me. The price is right for the outstanding
performance, with the User Support Package
to top it off. I liked the machine design,
too. |
| "Manufacturing
metal parts for construction |
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| We bought this machine
to do steel and aluminum jobs in-house, without
having to outsource them like before. We
expect great reductions in machining as well
as non-cutting time from the speedy NV5000.
The factors that decided us were abundant
cutting performance, the compact design,
and minimal installation space. |
| "Electric and
communications equipment |
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| I have finally
found a machine that can handle both die & mold
and part machining. The high-speed spindle,
excellent acceleration and deceleration,
and high level of precision satisfy the required
specifications. This machine is exactly what
I was looking for. |
| "Dies & molds
for automobile parts |
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| * Only available in Japan. |
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